Kellogg's Frosted Flakes Named Presenting Sponsor of Softball's World Cup II

Tue Jun 27 15:04:59 EDT 2006

Received: 6/27/06 9:38:19 AM 
From:  "Brian McCall" <bmccall(at)softball.org> 

Subject:  Kellogg's Frosted Flakes Named Presenting Sponsor of
Softball's World Cup II   

Kellogg’s Frosted Flakes NamedPresenting Sponsor of Softball’s
World Cup II

Oklahoma City, OK (June 27, 2006) -- The Amateur SoftballAssociation
of America (ASA) announced today that the Kellogg Company hasreached
an agreement for its Frosted Flakesbrand to become the presenting
sponsor of the II World Cup of Softball inOklahoma City, July
13-17 at ASA’s Hall of Fame Stadium.

The integrated sponsorship betweenKellogg’s and ASA names the
FrostedFlakes brand as the presenting sponsor of the event along
with othermedia and grassroots benefits including:

Integrated broadcast content and commercial exposure in each
telecast 
"Earn Your Strips" feature each telecast 
Camera-visible event signage 
Presenting sponsorship and media rights to ASA's 18-Under Gold
National Championship on ESPN and ESPNU 
Cross marketing opportunities between Kellogg’s Frosted Flakes
and the ASA three million plus softball players

The partnership between ASA and theKellogg Company (NYSE:K) was
brokered by Tulsa-based Winnercomm SportsSales’ Chicago office
and StarcomWorldwide in Chicago. In late 2005, the ASA named
Winnercomm its full service agency of record forsponsorship sales,
televised event production, internet development and otherbroadcast
design-related services. 

“It’s quite clear that we havepositioned women’s fast pitch softball
as a quantifiable marketing assetto corporate America,”said ASA’s
Director of Marketing Kelly McKeown.  “Ourwomen’s national team
has achieved unparalleled success on the field andevents like
the World Cup allow us the chance to continue to showcase theseremarkable
athletes in a fast paced, uncluttered, family orientedenvironment.”

“The ASA has a very unique list ofproperties that are targeted
to a desirable set of demographics,” noted WinnercommCEO Jim
Wilburn.  “We arevery bullish on the World Cup of Softball on
ESPN as well as the overall longterm prospects of the sport of
softball.  The ratings and grassrootsnumbers prove it.”  

Softball’s World Cup II features thetop women’s fast pitch teams
in the world including “America’s Real Dream Team”, USASoftball,
along with defending World Cup Champion Team Japan, and women’s
national teams from China, AustraliaCanada and Great Britain.

The ESPN networks are the exclusive domestic home of the II World
Cupof Softball and features over 12 hours of live coverage on
ESPN and ESPN2highlighted by multiple prime time windows including
the Championship Game onMonday, July 17 at 9 p.m. ET. The worldwide
telecast syndication schedule willbe released next week and currently
includes coverage in over 150 countriesalong with multiple broadband
and download schedules through various internetpartners.  The
complete domestic ESPN air schedule is below:

Date                                        Game            
                         Time(Eastern)
Thursday, July 13                    USA vs. Great Britain  
          7:30PM 
Friday, July 14                        USA vs. Canada       
              7:30PM
Saturday, July 15                     USA vs. Australia     
             12:00PM
Saturday, July 15                     USA vs. China         
               8:00PM
Sunday, July 16                       USA vs. Japan         
               1:00PM
Monday, July 17                      ChampionshipGame       
       9:00PM 

II World Cup of Softball presented by Kellogg’s Frosted Flakes
The II World Cup of Softball, a six-team tournament sanctioned
by theInternational Softball Federation (ISF), will feature the
best fast pitchsoftball players in the world competing for their
respective national teams. Thesix teams invited to participate
in the event will compete in pool play fromJuly 13-16. The top
two teams from pool play will be seeded into the Championship
Game while theremaining teams to battle for third and fifth place
respectively.  Japan defeated the United States last year to
claimthe inaugural Championship.  

AboutKellogg Company
With 2005 sales in excess of $10 billion, Kellogg Company is
the world’sleading producer of cereal and a leading producer
of convenience foods,including cookies, crackers, toaster pastries,
cereal bars, frozen waffles, andmeat alternatives. The Company’s
brands include Kellogg’s, Keebler,Pop-Tarts, Eggo, Cheez-It,
Club, Nutri-Grain, Rice Krispies, All-Bran, SpecialK, Mini-Wheats,
Chips Deluxe, Sandies, Morningstar Farms, Famous Amos, andKashi.
Kellogg products are manufactured in 17 countries and marketed
in morethan 180 countries around the world. For more information,
visit Kellogg's website at http://www.kelloggcompany.com..

ABOUT THE ASA
The Amateur Softball Association, founded in 1933, is theNational
Governing Body of softball in the United States and a member
of theUnited States Olympic Committee. The ASA has become one
of the nation’slargest sports organizations and now sanctions
competition in every statethrough a network of 87 local associations.
The ASA has grown from a fewhundred teams in the early days to
over 240,000 teams today, representing a membershipof more than
three million. For more information on the ASA, visit www.asasoftball.com.

ABOUT WINNERCOMM
Winnercomm, Inc. is America’slargest independent sports production,
program development, marketing servicesand sales representation
company with offices in TulsaDallas, New YorkChicago and Nashville.
 Winnercomm-producedtelecasts have won 14 Emmy Awards.  The company
produces over 1,000 hoursof programming annually for ESPN and
13 other networks and owns thehigh-flying Skycamthat has produced
the unique overhead shots on ABC's Monday Night Football andESPN's
Sunday Night Football.  Winnercomm programming includes horseracing
(NTRA), professional rodeo (PRCA Wrangler National Finals Rodeo,Wrangler
ProRodeo Winter and Summer Tours, Pace Picante Finales, Dodge
XtremeBulls), soccer (MLS, U.S. Soccer), softball (ASA, USA Softball,
World Cup ofSoftball) bowling (Denny’s PBA Tour), lacrosse (MLL),
cheerleading anddance (Varsity Brands), golf (LPGA, Michael Jordan
Celebrity Invitational,People vs. the Pros, Trump Million Dollar
Invitational), fishing (BASS),snowmobile and ATV racing (PowerSports
Entertainment), hunting, sporting dogs,adventure and original
entertainment. 

For more information contact:

Kelly McKeown, ASA’s Director ofMarketing

405-425-3422 or kmckeown at softball.org

Lynda Haschke, Winnercomm Director of PR

972-740-3529 or lhaschke at winnercomm.com 

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