Worldwide Telecasts Set for the World Cup of Softball - women

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Received: 7/12/06 9:06:27 AM 


Subject:  Worldwide Telecasts Set for the World Cup of Softball
Presented by Kellogg's Frosted Flakes   

  

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WorldwideTelecasts Set for the World Cup of Softball Presented
by Kellogg’s Frosted Flakes 

Oklahoma City, OK -- The World Cup of Softball presented by Kellogg’s
Frosted Flakes will bebroadcast in 200 countries around the world,
according to the Amateur SoftballAssociation (ASA), the National
Governing Body for the sport of softball in theUnited States
and host of the II World Cup.


"We are excited to have the World Cup of Softball presented by
Kellogg’s Frosted Flakes distributedto sports fans around the
globe" said Ron Radigonda, Executive Director, ASA. "This event
wascreated to give fans the opportunity to witness the top women’s
softballplayers in the world on an annual basis, and the worldwide
television coverageis vital to ensure that these games are available
in our continuing efforts togrow the sport.”

The World Cup of Softball is also making its debut on television
in Europe withlive coverage of five games through outEurope on
Eurosport 2.  “Softballhas been a legitimate global sport for
over 40 years and deals like thisauthenticate our position,”
Radigonda noted.

The ESPN networks are the exclusive domestic home of the World
Cup of Softballand feature over 12 hours of live coverage on
ESPN and ESPN2 highlighted bymultiple prime time windows including
the Championship Game on Monday, July 17at 9 p.m. ET.  All broadcasts
will be done in HD and available on therespective ESPN HD channels.
 The complete domestic ESPN telecast scheduleis below:

Date                                      Game              
                      Time(Eastern)
Thursday, July13                   USA vs. Great Britain    
       7:30 PM(ESPN) 
Friday, July14                       USA vs. Canada         
           7:30 PM (ESPN2)
Saturday, July15                    USA vs. Australia       
          12:00 PM (ESPN)
Saturday, July15                    USA vs. China           
8:00 PM (ESPN)
Sunday, July16                      USA vs. Japan           
            1:00 PM(ESPN)
Monday, July17                     Championship Game        
     9:00 PM(ESPN2)


The following is a breakdown of the international distribution
partners of theWorld Cup of Softball presented by Kellogg’sFrosted
Flakes: 


Territory                     Network
Africa                         ESPN Atlantic
Canada                       TSN
Europe                       Eurosport 2
Japan                         J Sports
South America ESPN Latin America
Central America         ESPN Dos
MiddleEast                ESPN Atlantic
Pacific Rim                ESPN Australia
Pan-Asia                    ESPN StarSports


World Cup of Softball presented by Kellogg’s Frosted Flakes
The World Cup of Softball presented by Kellogg’sFrosted Flakes,
a six-team tournament sanctioned by theInternational Softball
Federation (ISF), will feature the best fast pitchsoftball players
in the world competing for their respective national teams.The
six teams invited to participate in the event will compete in
pool playfrom July 13-16. The top two teams from pool play will
be seeded into theChampionship Game on July 17 while the remaining
teams to battle for third andfifth place respectively.  Japandefeated
the United Stateslast year to claim the inaugural Championship.
 

ABOUT THE ASA
The Amateur Softball Association, founded in 1933, is the National
GoverningBody of softball in the United States and a member of
the United StatesOlympic Committee. The ASA has become one of
the nation’s largest sportsorganizations and now sanctions competition
in every state through a network of87 local associations. The
ASA has grown from a few hundred teams in the earlydays to over
240,000 teams today, representing a membership of more than threemillion.
For more information on the ASA, visit www.asasoftball.com.

For more informationcontact:

Kelly McKeown, ASA’s Director of Marketing

405-425-3422 or kmckeown(at)softball.org

 

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