Esso Bees

[Al's Fastball News]

Received: 10/14/06 3:05:03 AM 
From:  Bob Henning <henner(at)shaw.ca> 

   
Subject:  Esso Bees   
  

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The most successful sponsor of any team in Canada had to be the
Esso Oil 
Company back in the 1980's. They sponsored a team that gave them
an 
excellent return on investment.

For $1.00 the team acquired the rights to use the Esso logo.

So Esso sponsored a ladies softball team called the Bees and
their logo was 
a giant, black and gold 'bumble bee'.

They were based out of Alberta as a senior women's club and as
I understood 
their hats, key chains, posters, t-shirts and just about every
promotional 
product you could name was in HUGE demand.

They  financed many a road trip with the earnings from the sales
of their 
stuff. Their logo was really something. It had a the Esso logo
and 
underneath it was the giant bumble bee.

You guessed it, they were the:

SOB's

Esso Bees

Regards in Softball,

Henner

Bob Henning
mailto:henner(at)shaw.ca 

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