World Cup of Softball presented by Kellogg's Frosted Flakes Ratings Skyrocket - women

Fri Jul 21 12:27:11 EDT 2006

Received: 7/21/06 11:23:20 AM 
From:  "Holly Krivokapich" <hollyk(at)softball.org> 

CC:    
Subject:  World Cup of Softball presented by Kellogg's Frosted
Flakes Ratings Skyrocket  

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ForImmediate Release: 7/21/06

WorldCup of Softball presented by Kellogg’sFrosted Flakes Ratings
Skyrocket

OKLAHOMA CITY, OK – The Amateur Softball Association (ASA) hasannounced
that the World Cup of Softball presented by Kellogg’s Frosted
Flakes, whichaired on ESPN and ESPN2, averaged a 0.9 rating on
ESPN2 and a 0.8 rating onESPN over the course of the six-game
telecast schedule from July 13-17.  Thetelecast on Sunday, July
16 featuring Team USAvs. Japanposted a 1.1, marking the highest
rated USA Softball game ever on ESPN.  Inall, the six-game live
telecast package was seen in more than 4,500,000households across
America

The final worldwide ratings will be released as that information
becomesavailable from World Cup partners ESPN International and
Eurosport.  TheChampionship Game of the World Cup of Softball
presented by Kellogg’s Frosted Flakes was airedlive in over 200
countries.       

In all, the World Cup of Softball presentedby Kellogg’s Frosted
Flakeswas up  60% on ESPN and 50% on ESPN2 compared to the five-game
schedule in2005.  

“The World Cup of Softball hasfirmly entrenched itself as a cornerstone
of the summer sports calendar and weare already looking forward
to the event in 2007,” remarked Ron Radigonda, Executive Director
of the AmateurSoftball Association (ASA), the event’s owner and
operator.  “Thepartnership we have created with ESPN and Winnercomm
Sports (the ASA exclusivesales, production and interactive agency)
is going to guarantee fast pitchsoftball’s position on live television
for years to come,” added Radigonda.

“Needless to say, we are thrilledbut not surprised with the ratings
generated by the World Cup of Softballpresented by Kellogg’s
Frosted Flakesand we look forward to the future,” said Laura
Sandillo, ESPN’s StrategicProgram Planner.  “Softball has always
been a ratings winner and thissport continues its trend upward,”
added Sandillo.

The III World Cup of Softball will takeplace in Oklahoma Cityfrom
July 12-16, 2007 at ASA’s Hall of Fame Complex and will once
againfeature some of the top international fast pitch teams throughout
the world onESPN.    

About ASA 

The Amateur Softball Association, founded in 1933, is the National
GoverningBody of Softball in the United States and a member of
the United StatesOlympic Committee. The ASA has become one of
the nation's largest sportsorganizations and now sanctions competition
in every state through a network of91 local associations. The
ASA has grown from a few hundred teams in the earlydays to over
240,000 teams today, representing a membership of more than threemillion.
For more information on the ASA, visit www.asasoftball.com. 

About the WorldCup of Softball 

The World Cup of Softball, a six-teamtournament sanctioned by
the International Softball Federation (ISF), featuresthe top
fast pitch softball players in the world competing for their
respectivenational teams.  Japandefeated the United Statesin
the inaugural Cup while Team USAclaimed World Cup II.

ABOUT THE ASA
The Amateur Softball Association, founded in 1933, is theNational
Governing Body of softball in the United States and a member
of theUnited States Olympic Committee. The ASA has become one
of the nation’slargest sports organizations and now sanctions
competition in every statethrough a network of 87 local associations.
The ASA has grown from a fewhundred teams in the early days to
over 240,000 teams today, representing amembership of more than
three million. For more information on the ASA, visit www.asasoftball.com.

ABOUT WINNERCOMM
Winnercomm, Inc. is America’slargest independent sports production,
program development, marketing servicesand sales representation
company with offices in TulsaDallas, New YorkChicago and Nashville.
 Winnercomm-produced telecastshave won 14 Emmy Awards.  The company
produces over 1,000 hours of programmingannually for ESPN and
13 other networks and owns the high-flying Skycam that has produced
theunique overhead shots on ABC's Monday Night Football and ESPN's
Sunday NightFootball.  Winnercomm programming includes horse
racing (NTRA), professionalrodeo (PRCA Wrangler National Finals
Rodeo, Wrangler ProRodeo Winter and SummerTours, Pace Picante
Finales, Dodge Xtreme Bulls), soccer (MLS, U.S. Soccer), softball(ASA,
USA Softball, World Cup of Softball) bowling (Denny’s PBA Tour),lacrosse
(MLL), cheerleading and dance (Varsity Brands), golf (LPGA, MichaelJordan
Celebrity Invitational, People vs. the Pros, Trump Million DollarInvitational),
fishing (BASS), snowmobile and ATV racing (PowerSportsEntertainment),
hunting, sporting dogs, adventure and original entertainment.

For more information contact:

Kelly McKeown, ASA’s Director of Marketing

405-425-3422 or kmckeown at softball.org

Lynda Haschke, Winnercomm Director of PR

972-740-3529 or lhaschke at winnercomm.com 

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